Whether for personal or business purposes, one of the main goals of most Facebook users is to garner more likes and reactions. This article will outline 10 simple ways to increase the amount of likes for any post.
1. Keep Your Page Updated
It is important to note that keeping your page updated is not synonymous with spamming your Facebook followers. Getting more exposure on social media by posting periodically will result in more likes, reacts and even comments. However, posting too often is quite, frankly, annoying. As a result, your friends will literally like your post less, which translates to Facebook likes too!
You can and should choose what you share on Facebook. If you have a Facebook page that you are updating correctly, but the content is lacking, you may still find yourself not reaching your goal of likes. Ask yourself: What is the point of this post? A post will have more of an impact if the meaning behind it is clear to its audience, whether its intention is to be funny, touching or thought-provoking.
Related: How To Build Your Business Brand With Facebook
3. Add Photos
Any post that has a photo attached to it will garner more attention than any solid text post. When deciding to include a photo in your post, choose one that catches the eye of someone scrolling down their newsfeed. While adding a photo will be sure to increase your likes, make sure to include one that is of good quality. If someone stops to look at your eye-catching photo, they will be curious enough to stop, so take this opportunity to share what you will.
4. Factors of Exposure
Before posting to Facebook take into account the factors that will affect your Facebook likes. These include trending topics and viral posts. If you want more people to see your posts, it is best to include topics that are currently trending on Facebook so that your post will be seen in that thread. You can take advantage of hot topics like the most recent American election to do this. The mention or recreation of viral posts can also spark an increase in exposure and likes; for example, the popular mannequin challenge.
5. Post Time
Time plays a larger role in receiving likes than you may think. Obviously a post at 3 a.m. will result in less likes, but there are less obvious times to be avoided as well. Avoid all times when you know people are occupied with real life social interactions: office hours, happy hour, dinner hours, and morning rush hour. On the other hand, lazy hours, such as Sunday mornings, lunch breaks and late evenings are prime time for garnering likes since people are more likely to be on their phones.
Related: Ways to Use Facebook Live Video for Your Business
6. Link Your Social Media
Facebook is one of many social media platforms out there, and this is something you should use to your advantage. Linking social media is a common practice for people who have found great success on these platforms. For Facebook this means: if you make a post on a different platform, you should also link those followers to your Facebook page. Using posts on different platforms to promote your Facebook page is an opportunity to increase exposure. This will expand your views, and also your amount of likes.
7. Relatable Content
If your Facebook page posts content that is relatable, more people will like it just because of this. Additionally, people are likely to tag their friends in these posts because they may know that the person experiences something similar. The surge in the popularity of “memes” in the mainstream media is proof of this.
While it is looked down upon by the social media community as deceitful, clickbait is not necessarily deceitful. Clickbait, in this sense, is creating a post that piques the curiosity of Facebook users by using ambiguity rather than deceit. For example, instead of saying “I am moving to Mexico to do volunteer work”, say “I am making a huge change in my life, please join me on this journey” and let them watch your video for the explanation. This method works most effectively for videos or other content that people don’t immediately see.
Related: The Best Social Media Platforms for Business
Make use of all the tools social media, in particular Facebook, has provided you. When creating a post, make sure to tag everyone involved or in the picture, so that their friends will see the post too. This will increase the views received by your post, and consequently your likes.
If you have the means, giveaways attract a lot of attention, and likes. Usually users can have a Facebook like and Facebook share of the post as a condition for entry in the giveaway; this is an effective Facebook marketing strategy. Many companies may also sponsor you if you have a large enough following!