TikTok is the fastest-growing application in the world, with over 2 billion downloads in 2020 and an active audience of more than 800 million users.The mobile video sharing app TikTok already overcame Facebook, Snapchat, and Instagram in the ranking of US downloads.
TikTok is the most popular mobile application, which is a relatively new video sharing platform in the social media world. It is a trusted platform and you can make money by creating music videos on Android & iPhone. Whether you’re a creator, business owner, influencer, or something else, you can definitely use this platform to show your unique skills and get your profits.
Before you get started to promote your content on TikTok, you should understand the platform and its features. We’re providing some effective features and hacks that will help you to go viral on TikTok.
TikTok Features
1. Check-in Feature
TikTok provided different methods to create your TikTok account, they are,
- Through social networks
- Email or phone number
You can choose any of these methods which one is convenient for you. Moreover, the TikTok app also allows users to create TikTok accounts without registration. But, only you’re able to see the TikTok newsfeed and popular videos.
If you want to create videos on Tiktok, you have to create your personal/business TikTok account. TikTok now provides the pro account option, which can help you to track the analytics of your profile, content, and followers stats.
2. Profile
TikTok offers endless video features for users to show your videos in front of a wider audience. Users of all social media apps need to create your personal accounts to display information about yourself. As well as on TikTok, you can create your personal TikTok account and your username, images, short bio, website Url, and more.
Optimizing a profile is the most effective strategy to attract a huge audience and encourage users to see your videos.
3. QR Code Scanner Option
QR code is the one more effective TikTok growth feature, which helps to invite the audience to your profile page in a quick way. TikTok offers a unique QR code for every TikTok user’s account to get people to find your profile on the app. T is also called the Tikcode/quick response code.
Related: Effective Social Media Marketing Strategies to Drive Organic Traffic
4. Powerful Video Creation Tool
Already we know TikTok is the most popular video creation platform, and it provides many features to create an engaging video with an attractive sound effect. There are two ways to create your own video:
- Capture videos directly from your camera and upload them.
- Select videos from your mobile gallery.
Editing options are slightly different from both of these options. You can choose any one of these methods to upload your videos on TikTok.
5. Live Streaming
TikTok recently launched its live video streaming feature, which allows users to connect with your followers in real-time and increase engagement. It is a safe environment on TikTok to promote fun, effective, and valuable information to your followers.
TikTok live is a great opportunity for influencers and marketers to build your brand and get TikTok views from real and authentic users. The best part about TikTok live videos is that you can provide a lot of information to your audience because there is no restriction and duration.
TikTok Marketing Hacks to Enhance Marketing Growth
1. Add Trending & Relevant Hashtags
If you want to take over your brand in front of potential customers, smart and effective hashtags you should include in your posts. Basically, hashtags have the superpower of displaying your content to the exact audiences on TikTok.
When you’re searching hashtags for your videos, TikTok makes it easy to find which hashtags are trending. TikTok’s discover page will show you how many views the hashtags gained, and it will display which ones are currently trending with a small fire icon.
Related: How to Choose the Best Social Media Platforms for Your Business
2. Reach Audience via Influencer Marketing
Influencers in different social media are people who have built their knowledge and expertise on a specific industry. Influencer marketing is a type of marketing to reach your brand message to a target customer.
Social media influencers are already popular on that platform, and they have a large following. Most brands love influencers marketing because they can promote trending content and quickly encourage their followers to purchase products they promote.
3. Update Content Regularly
For all social media platforms, consistency is important to stay your followers’ connection. The more videos you posted on TikTok, the more chances you will get to go viral on TikTok for your page.
When you post content frequently, you’re able to see which type of content performs best and increase your brand reach on TikTok. According to the research, US users open the app eight times a day and watch videos.
Before posting videos on TikTok, you should find the best time to post content on TikTok/find when your audience is more active online. You can use the TikTok pro account to track the individual and overall performance of your content, profile, and followers.
4. Advertising
TikTok advertising is the best hack to make your videos more profitable and increase credibility. Before promoting your brand through TikTok advertising, you have to choose your budget and target customers on TikTok. Here are few advertising options you can find on TikTok:
- TopView Ads – It is a 60 seconds long video, and it displays immediately when the user enters the TikTok app. It is a full ad with a sound autoplay option, and you can include a call to action button in the ad.
- Hashtag Challenge Ads – It is a sponsored hashtag challenge ad that appears at the top of the TikTok discovery page. These types of ads gain more engagement and encourage your audience to participate in your challenges.
- Brand Takeover Ads – Brand takeover is a full screen ad that appears on the for you page instantly after a TikTok user opens the app. You can use this ad to create 3 to 5-second videos or 3-second images and link to landing pages/hashtag challenges.
Related: 10 Effective Ways To Use Hashtags in Social Media Marketing
5. Engage with TikTok Users
Building conversations is important to achieve success on TikTok and create a strong brand presence among the huge audiences. If you want to improve your marketing skills and understand more about your industry, you should interact with other TikTok creators.
TikTok offers a wider range of opportunities to engage your audiences, such as post comments, live streaming, hashtags, and more. These are the direct way to reach your target customers and know more about your products and services.
