As websites get increasingly useful for online interactions, there’s an accompanying need to make the website stand out among a sea of similar sites. As the number of similar sites increase, administrators must focus on methodologies essential for increasing website traffic. These secrets offer unique approaches towards making the website more conspicuous.
1. Host Webinars
Online interaction is a great platform for sharing experiences with loyal customers and prospective clients. You may consider organizing such sessions to establish close relations with the subscribers. A webinar is a chance to share the new products and features with the audience. This would trigger curiosity from the participants hence directing them for more visits.
2. Maintain a Good Reputation
Free website traffic can be maintained by upholding a good reputation for visiting clients. This means that you should review the accuracy of comments and be ready to deal with spam or negative or dissatisfactory messages that turn off clients.
3. Bridge the Information Gap
Your website should provide unique information that’s different from other similar websites. In most cases, providing the much-needed information improves the authenticity of the site hence more website traffic. It is all about reliability and convenience!
4. Get Social
One way of reaching a mammoth number of the target audience is by focusing on populated sites. For example, Facebook is the social media site with the largest number of subscribers in the world. Designing a pop-up ad that draws the attention of users can result in an immediate increase in web traffic. Also, Twitter also promising platform for promoting your website. Since website traffic depends on the number of new visits, the ads act as a road to your website.
5. Don’t Neglect Email Marketing
Building a good contact list enables a platform for making email marketing communications. Build an email list to drive traffic through newsletters. Newsletters may entail important news or a friendly reminder about a new service or product that compels the customers to revisit the website hence improving traffic.
Related: 8 Key Successful Email Marketing Strategies for Small Business
6. Use Professional Sites
LinkedIn serves a good example of a professional site. Many subscribers express their specialties hence provide a clear classification. Sharing your website information in such sites draws attention.
7. Design an Online Help Portal
One of the most helpful tips for improving website traffic is the establishment of an interactive portal to provide help to stranded users. The platform may be an active field for searching queries or live chat. Online help portals prevent despair among the new subscribers.
8. Establish Quick Links
A quick link is a shortcut to a particular online site. Establishing quick links reduces the steps to accessing your website. The less complicated the process is, the more the traffic.
9. Create Special Offers or Prizes
You may decide to reward loyal customers by offering gift cards, coupons, or shopping vouchers as an appreciation.
10. Diversify Your Content
Uploading varying disciplines onto your website increases the traffic. As online users search on a variety of topics, your website would be at the top of the results if the searched content appears on the website.
Related: 10 Marketing Tactics to Get Your Content Discovered
11. Write Irresistible Headlines
Use headline to grab the attention of the target audience. Sites with the best web traffic use catchy headlines.
12. Link Internally
Create internal links to other related content on your site as they result in a better user experience, increase content page views, and, hence, creating higher referrals.
13. Invite Others to Guest Blog on Your Site
In addition to posting content to other blogs, encourage people in your niche to blog on your site.
14. Implement Schema Microdata
Apply this strategy as a source of website traffic. It makes easier for search engine bots to find and index your pages and creating rich snippets increasing click-through rates.
15. Go After Referral Traffic
Create content that will make visitors want to return you use your website. Mobilize your customers to refer friends to the site.
Related: Referral Marketing Strategies for Business Growth
16. Interview Industry Thought Leaders
Use interviews from leaders of authority in your industry and publish it on your blog, this will make your content believable and reliable.
17. Make Sure Your Site is Fast and Responsive
Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones. Make sure that your pages such as the image sizes, page structure, web content, internal links, and the functionality of third-party plugins are as optimized as possible.
18. Make Yourself Heard in Comment Sections
Making a name for yourself by providing insightful, thought-provoking comments on industry blogs and websites is a great way to get your name and your website out there.
19. Start Guest Blogging
Securing a guest post on a reputable site to increase blog traffic to a website and also helps build up your brand. Here is a list of 700+ guest posting sites.
20. Examine Your Google Analytics Data
Use this information to help you gauge and evaluate your promotional and content strategies.
Related: Clickstream Analysis – An Open Source Architecture
21. Submit Your Content to Aggregator Sites
Choose an appropriate subreddit, submit your content, then watch the traffic pour in.
22. Incorporate Video into Your Content Strategy
Use video as a valuable asset in both attracting new visitors and making your site more engaging.
23. Research the Competition
Use software like BuzzSumo to aggregate the social performance of specific sites and content of your competitors and to provide you with an opportunity to know what resonating with readers.
24. Attend Conferences
Attending these events is a good idea – speaking of them is even better.
25. Establish Partnerships
Choose partners wisely by seeking joint ventures with constructive administrators. For instance, collaborating with Google would help in accessing many services like the free Google ads for your website.
Related: Strategic Co-Branding Guide – How to Make Your Co-Branding Partnership Successful
