Social Media & Marketing

A brand is a distinguishing symbol, logo, mark, name, word, sentence, slogan or a combination of all these attributes that companies use to distinguish their products or services from that of their competitors. The fact that it creates a…
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Whether it is affiliate marketing, stand-alone services or your own product, you can build a business brand with Facebook. The reason is simple, Facebook has more than 1 billion users! These are the potential buyers of your product and all…
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If you know what dіgіtаl marketing is, уоu should know how еffесtіvе іt hаѕ bесоmе tоdау. Sometimes beginners face a fеw соmmоn misconceptions аbоut digital mаrkеtіng.  I hаvе also gоnе through the same ѕіtuаtіоnѕ. Thіѕ is whу I feel I muѕt…
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When you have a website, whether it’s informational or it’s used as e-commerce to promote a product or service, it might be really hard to make yourself visible all over the internet for potential customers and consumers. Aside from having…
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Pinterest is a social media site that encourages image sharing with the intent of passing on ideas and inspiration. Since its creation in 2010, the site has successfully achieved this purpose and garnered over 450 million users.  Its…
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Affiliate marketing is one of the most popular businesses as people want to make money online but they are not sure how to do it. Affiliate marketing has been introduced in the market and many celebrities and influencers have been signed up…
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Many businesses operate an online store but do not seek out ways of operating through social media, especially if they have a dedicated website. However, social media can be a significant driving agent to get to a larger span of the…
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A piece of content that travels fast and extensively from one website visitor to the next is said to be "viral." To put it another way, you desire to create amazing content that will be posted and spread over social media like a virus. The…
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Digital marketing is essential for every business, and guest posting is an important part of it. In this tech-led world, you are nobody if you don’t have a presence on the internet. Guest posting is a great digital marketing tactic that…
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It’s no secret that Twitter has something that other social media platforms just don’t. There’s something compelling about this blue bird that gives you a limited amount of characters to express yourself and engage with others, and both…
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There are many different areas that you need to consider and structures and processes that you need to plan in order to successfully run a business. One of the tasks that is sometimes overlooked, but is in fact very important, is building…
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In order to market for nonprofits you need to stay on top of your game. To win, you must create a good image in people's minds and make them view your organization as part of their lives. It’s not because you want to be famous or anything.…
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With above 350 million daily users, Instagram stories make users record and edit pictures and video content to get more effective users. It’s a slideshow factor which disappears after a day. It allows you to share your daily moments without…
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Starting and growing an Amazon business requires passion, dedication, strength, and sharpness of mind. There is a lot to accomplish, so your days will be long. There will be challenges, successes, and defeats; you have to be relentless and…
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When it comes to SEO everyone knows the importance of keywords. However, one of the largest factors overlooked is SERP volatility. (A search engine results page, or SERP, is the page you see after entering a query into Google, Yahoo, or any…
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TikTok is the fastest-growing application in the world, with over 2 billion downloads in 2020 and an active audience of more than 800 million users.The mobile video sharing app TikTok already overcame Facebook, Snapchat, and Instagram in…
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The success of any business depends on how well it perfects marketing itself to its potential customers. And one of the best platforms that allow you to do exactly this is LinkedIn. This social media platform has enabled many businesses to…
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Pinterest is going strong as one of the most popular social media sites people turn to in order to get inspired to do home renovations, put together outfits and create the most delicious recipes.  As a content maker or brand, Pinterest is,…
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Social media is one of the most powerful marketing tools in your arsenal. Today, about 90% of young people use social media to communicate with brands. In the near future, social media will become the basic marketing strategies for all…
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SEO helps small businesses to create user-friendly, fast, and robust websites that can rank higher on the search engine page. Search Engine Optimization is a part of every successful marketing strategy and can benefit a brand in the long…
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When you have a strong logo to speak for your company, it can work to your advantage. Besides the visual representation and graphical elements, it is your identity. When you're telling your brand’s story, the logo is what’ll interestingly…
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If you passionately want to start a blog about health, then this article is for you. We will tell you what you need to know in order for a health blog to become successful, as well as things you need to understand before you start filling…
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The main aim of any business is to maximize profit, and this can only be achieved with an adequate number of customers. The basics of business tell us that to increase the number of customers, at least some advertising has to be done.…
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As we progress with the new decade, many new technologies are coming out while existing ones are getting smarter. It is providing businesses with incredible opportunities to thrive since everything is a few clicks away. You can store tons…
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It’s no secret that social media is a great way to attract prospects to your blog. However, when it comes to specific platforms, we often consider Facebook as the most popular source of social media traffic. Something to be aware of is…
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Customers are the ones who are supposed to make a business a hit. But the question arises; how to bring customers to your business? Implying marketing strategies to the company that actually helps in goal conversion is not as easy as it…
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Referral Marketing has become a predominant strategy these days. Marketers are adopting this strategy more into their business as it gives them tremendous results. The reason behind its popularity is you don’t have to pull your hair in…
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Many people think that Google Ads are expensive. If you have plans to use Google Ads for your business, you need to optimize your financial plan so as to maximize conversions. Some experts believe that Google Ads can be monitored and…
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The ultimate goal of every brand and business is to get the word spread out about their services/products and added values, and there are currently several tools you can rely on to do just that. One of the popular ones is email marketing.…
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With social media becoming a huge factor in society, learning how to reach out to individuals with high social media presence to promote your business is a necessity. The following article will help you understand what influencers are,…
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There is no denying that Instagram plays a very important role in today’s digital marketing world. Businesses do their best to increase their presence on the platform, but some still fall short of accomplishing noticeable results. This…
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It’s only been a couple of years since Instagram finally graced us with the ability to display products and link them directly to online catalogs, but we can assure you this has changed the game for businesses wanting to promote their…
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The brand identity of your company is what represents you and allows you to connect with your audience. Branding is what helps you stand out from the competition, which is why it’s essential that you put some thought into creating your…
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Consistency is the most important personal factor in social media marketing. With personal dedication and commitment, it becomes easier to decide when and where to make moves, and more crucially, how to make them. Don’t confuse having a…
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The trend of using email and social media marketing is increasing dramatically, and there are lots of reasons behind it. They both can be effective for your business, and you can also use them together to get the best outcomes. If you are…
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Marketing is the backbone of any business, whether small or large, because it allows maintaining a resilient and constant relationship with customers. With the advancement in technology, marketing has also adopted modern methods like online…
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Developing a marketing campaign is crucial and plays a decisive role in a company’s growth. It’s the fundamental way for a company to communicate with their market to build their position and acquire customers. A marketing campaign is a…
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What is Email Marketing? Email marketing is the process of sending out a commercial message to a group of people through email. This is done with the broad aim of boosting a company/organization’s brand and the specific, end goal of…
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In the online marketing world, you hear a lot about the importance of creating high-quality content. However, creating and publishing content are only the first steps toward a successful campaign. Many content marketers neglect the…
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Instagram has an engagement rate that is higher than other social media channels, and that is the primary reason why most e-marketers are not leaving any stone unturned to tap the potential of this social media marketing channel. Today,…
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As a new business holder trying to establish credibility as a brand, you probably hear the term “co-branding” thrown around a few times. Usually, other brands may advise that partnering with another brand opens the door for sufficient…
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We’ve got competition. It’s called the Internet. And it’s changing the way people read – or don’t read – our content. It’s more difficult than ever to create content with impact for audiences suffering information overload. Here’s the…
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