Digital marketing is essential for every business, and guest posting is an important part of it. In this tech-led world, you are nobody if you don’t have a presence on the internet. Guest posting is a great digital marketing tactic that ensures people will know your business, products, and services.
You will most probably have to hire an SEO professional or learn SEO before you use guest posts for the development of your business. You might also wonder if the recommendation of investing in guest posting is a good idea or not. This article will tell you just why all SEO professionals would ask you to invest in guest posting.
You Get to Increase Online Authority
If you want to stand out on the internet, you have to build your online authority. You have to get in front of audiences in a positive light and get recognized. When you are mentioned enough times, people start to notice you. Guest posting is one of the best ways to use content to build and improve online authority.
When you publish a useful article on a website, all its visitors read it and learn about you as the author. Those visitors will also see you mentioned on other websites, which shows that you are a brand. People trust what is familiar, which makes it easy for you to sell to them.
It’s Essential for the SEO
Over 4 billion people use the internet and they see a lot of businesses like yours. If you want to get in front of those internet users, you have to index with search engines like Google and ensure your position on the first page of results when someone searches a relevant query.
All other businesses are also following the same plan and trying to rank on Google. This is why you have to use SEO to improve your chances of ranking. Guest posting is an essential part of SEO.
Your website gets a backlink with every post, and search engines count them as a vote of confidence. The more votes you get, the higher ranking you can achieve. Furthermore, guest post links are considered powerful as well as the safest of all types of backlinks.
Related: 10 Marketing Tactics to Get Your Content Discovered
Get More Traffic for Your Site
If you want to get leads and sales on your website, you must attract visitors. Businesses spend on paid advertisement, search engine optimization, and social media marketing to get people to visit their website where they can convince them to take a step further.
Each guest post has a link to your website, and there is text around it that directly or indirectly encourages the reader to click on it. This means you create a path of traffic through each link. Depending on the quality of the post, some or many of the visitors of that post will visit your website.
These visitors are counted as qualified traffic because they already know who you are and why they are clicking the link. They are called qualified because they are more likely to convert to a lead compared to visitors from other sources.
Present Yourself as an Industry Leader
When you publish a useful article that adds value to the reader, it increases your value in return. Readers feel that the author is an expert on the subject and seems to know what they’re talking about. If you are providing them with a solution to a problem, they will consider taking your help to solve it since you know better than them.
When you educate someone, you automatically build a relationship of trust. They start to trust your words because you share your knowledge with them. They feel like you are a mentor to them and many other people. If you have written the article thoroughly and correctly, you will build an image of an industry leader in their eyes.
Being an industry leader has many benefits. You are seen as a brand and people don’t ask brands to pass their tests and prove skills. They are even willing to pay more because they are sure about the quality of the work. They know that they won’t have to worry about not getting the best.
Related: How to Create High-Impact Content in the Age of Distraction
It Requires Experience and Time
Guest posting is no piece of cake. It requires you to shortlist all the relevant websites and contact them one by one to see if they would be willing to publish your article as a guest author. Many of them don’t accept guest posts and a lot of them won’t even reply. You will have to negotiate a fee with the bloggers who reply.
You don’t just need one website. Businesses have to publish guest blogs on hundreds of websites, and each of them requires a unique and useful article that is related to their audience. You will have to write a lot of articles and make sure they serve your purpose as well as theirs.
Create Audience Personas First
You should know your target audience because you are trying to filter them from unlimited internet users and convince them to do business with you. You might end up pitching to the wrong audience if you don’t have the right personas.
An audience persona contains information about your potential customers such as their age, gender, income, and location. You can create better content when you know who you are trying to convince. This will also give you an understanding of their pain points and how you can use your unique selling proposition to ensure they consider working with you.
Guest posting is a digital marketing tactic that helps SEO and content marketing goals. We can’t deny its benefits, but you should first do your research to see how it fits with your business. You should know how it can help in achieving your particular business goals before you invest in anything.