Your company’s website is often the cover letter to your business. Because of this, it’s imperative that you have a website that’s responsive and interactive. This will give your potential customers the opportunity to interact with your company before they even contact you.
There are several things that you have to think about when you’re working on your company’s website so the visitors know that your business is reputable and ready to take care of them. Here are some points to consider:
Website Flows from Desktop to Mobile
With the increase in popularity of mobile browsing, it’s imperative that all websites can shift between desktop design and mobile design without losing any valuable information. Since 2015, more than half of the traffic has come from mobile devices. This shows just how important versatility is between these two types of formats.
The key to having this transition as seamless as possible is to have a responsive design. There are many benefits to doing this. Most companies find that it’s cheaper and faster to work through responsive web design than it is to build a full desktop website and a full mobile website.
Because the design is built as an all-in-one solution, you’ll likely find that the maintenance costs are lower. It’s much easier to have updates done to your website, so your customers can always have up-to-date information.
Keep the Bounce Rates Low
The bounce rates of your website should be relatively low. The goal is to keep customers on your website long enough to make a purchase from your company or to contact your company. This is known as the conversion rate, which should be high.
Ideally, your website won’t direct customers to other websites. By providing webpages that are informative without being overwhelming, you can keep customers on the website and show them that you’re an authoritative source. You have to balance this with being able to show that you’re getting information from quality sources, so having a few outbound links to high-quality and reputable websites is important.
Ensure ADA Compliance
When most people think of the Americans with Disabilities Act, they don’t think about how it applies to websites. The ADA does apply to certain businesses, so it’s imperative that anyone who has one of these businesses ensures that it is compliant.
One of the easiest ways to ensure ADA compliance is to work with a web design company that can check the compliance. You need to do this if your company has at least 15 full-time employees and operates at least 20 weeks per year. You also need to do this if your company falls under the public accommodation section or Title III of the ADA.
Creating a high-quality, professional website is not a DIY job. Hire a professional who can bring your website to the next level.
Related: 8 Website Design Tricks to Improve Your Site’s Conversion Rate
Improve SEO to Increase Visibility
To understand how responsive web design can benefit your business, start by improving your SEO rank. Consequently, it will increase the visibility of your site.
If your site is not responsive enough, the search engine will put it in a lower rank. So, focus and spend time to determine Search Engine Optimization strategy. Better quality content can place you on a higher rank.
In other words, there will be less chance for duplicate content appearing in multiple web addresses. Even now, localized search engines also feature responsive sites. Thus, your SEO rank gets increased.
Avoid Having Duplicate Content Penalty
When you’re creating a mobile and a desktop version for the same website, you’re creating duplicate content too. This means the same content appears in more than one unique website address or URL on the internet.
It becomes difficult for the search engine to identify which version is more relevant. Even if you’re using the mobile version for the website, the content remains the same but with a different URL. Eventually, duplicate content causes a lower search engine rank for the site. The search engine can’t decide whether to keep the link metrics separated in different versions or direct them to a single page.
As a website owner, either use two SEO strategies to produce different content for both mobile and desktop versions or use the canonical tag. Since the former takes lots of time and money, you can select the later one for a responsive web design. A canonical tag tells the search engine to treat the web page as a duplicate of that specific URL. So, it stops the identical or very similar content to appear on various URLs.
Use a Single Set of Data for Website Analytics
Keeping track of website analytics is equally important. You need to know where your visitors are coming from or how they are interacting with your site. But isn’t it difficult for you to track down data for both versions?
When you have mobile and desktop versions both for your website, you need to track two sets of data simultaneously. That includes tracking multiple sign-ups, thank you pages, funnels, conversation points etc.
On the other hand, a responsive website generates a single simplified set of data for website analytics. It shows how much time your visitors are spending on the site, where they drop off or which type of device or browser they’re using.
Ensure Website Loading Duration
Do you know that visitors abandon a site if it takes too much time to load? A study shows, 53% of visitors don’t wait for loading more than three seconds.
With a responsive site, you don’t need to take such headaches. It is possible to ensure less website duration time with the help of responsive images and fluid grids. Hence, the content can load faster on desktop, mobile or tablets. In effect, the responsive design enhances conversation rates.
Overall, you can improve your bottomline using a responsive web design in multiple ways. Apart from the above-discussed points, it becomes easier to maintain the site, increase mobile traffic, arrange highly flexible and adjustable layouts.
Moreover, by implementing a responsive design, you can enhance the user experience. So if your website is not responsive yet, start planning. Redesign your site with the given tips to increase your SEO, conversion rate and reader engagement. Eventually, it will become the key to benefit your business.